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Jan. 20, 2022
Merchandising Playbook: Continuously Optimize Your Merchandising Strategy
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How to change search results order
| Tool | Purpose |
|---|---|
| Rules | Make precise and temporary modifications to your search results (if desired). For example, pin/hide search results |
| AI Re-Ranking | Ensure the most relevant results appear at the top, while less relevant results are pushed to the bottom |
| Personalization | Ensure that each user sees the most relevant results for their unique preferences |
How to merchandise category pages
| Tool | Purpose |
|---|---|
| Rules | Make precise and temporary modifications to your category pages (if desired). For example, boost categories or brands, add a banner, or redirect to a dedicated landing page |
| AI Re-Ranking | Ensure the most relevant categories appear at the top, while less relevant categories are pushed to the bottom |
| Personalization | Ensure that each user sees the most relevant categories for their unique preferences |
How to minimize time and effort users spend searching for products
| Tool | Purpose |
|---|---|
| Query Suggestions | Suggests popular searches and guide users to relevant and popular search results |
| Personalization | Ensures that each user sees the most relevant results for their unique preferences |
| AI Synonym Suggestions | Ensure that users can search in their own terms |
How to test a new merchandising strategy
| Tool | Purpose |
|---|---|
| A/B Testing | Create two alternative search experiences with different settings and test with real user traffic which performs better |
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