Coordinating and Planning Sending Events

Collecting user events with the Insights API is important to use Algolia features like Analytics, A/B testing, AI re-ranking, Algolia Recommend, and Personalization.

Step 1: Plan the types of events to track

First, you need to determine the types of events that are important for your business. You can use these questions as guidances:

• What are the most important steps in the user journey in your business?
• What are the most important key performance indicators your business wants to optimize?
• Which events are most indicative of a user’s affinity and engagement?

Step 2: Track events related to Algolia results

For AI Re-ranking, Advanced Analytics, and A/B Testing, the Algolia engine uses only events corresponding to Algolia results to optimize the relevance. You should track events from users interacting with search results or items on category pages on:

• Product listing pages (search, browse, or home page)
• Promotional banners powered by Algolia

Step 3: Track events unrelated to Algolia results

Events that aren’t related to a user performing a search or browsing a category can be used to enrich user affinity profiles for Recommend and Personalization. You should send these events from:

• Recommendations on product pages
• Emails, Push notifications, and newsletters
• User preference settings
• Product listing pages not powered by Algolia